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2026 Insights on the Building Materials Industry Recession

The 1974 Lumber Recession Is Happening Again (And Most Companies Don’t See It Coming) January 1973: Two Million Homes a Year At the start of 1973, the building materials industry was flying, with many companies thriving in the building materials industry. Housing starts hit an annual rate of nearly 2.5 million units in the building […]

When Budgets Tighten, Windows and Doors Get Cut First (Here’s How to Protect Your Revenue)

The Category That Loses First Todd Tomalak from Zonda told me something that window and door manufacturers, distributors, dealers, and marketers need to hear about window and door marketing. Understanding window and door marketing strategies can make a significant difference in sales. Effective window and door marketing is essential in today’s competitive landscape. We were […]