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120+ Episodes · The Building Industry’s Authority Show

Get On The Industry’s Main Stage.

Whether you manufacture, distribute, sell, or build, you are most likely great at what you do. But people cannot choose a company they cannot find. The Grit Blueprint Podcast puts your story everywhere they look, across search, social, AI, and everywhere the industry decides who to trust.

Get On The Show And Become
The Name They Trust.

1M+Video Views · 90 Days
59K+Subscribers Across Channels
120+Episodes Published

We Make The Industry’s Best Impossible To Ignore.

Strategy, media, brand, and practical AI for the people who build, sell, and move the building industry. The Grit Blueprint Podcast is where that work goes public.

Be Seen/Be Known/Be Chosen
Seen At
International Builders’ ShowNAHBNAWLATrue ValueDo it BestWorld Millwork AllianceIndependent Home ImprovementNational Hardware & Paint AssociationThe ESOP AssociationNational Hardware ShowGlassBuild AmericaBuilding Envelope ConferenceWindow + Door MagazineGlass Magazine
Got Questions? What is it? Why does it work? How do I get on? Who’s been on? How big is the reach? What will it cost?
The Quick Answer
The Grit Blueprint Podcast noun · the building industry’s authority show

Grit Blueprint’s video-first show that turns
your expertise into proof.
Proof the whole industry, and AI, can find, trust, and cite.

You join two ways, and they often overlap. Be a guest to put your story and expertise on camera, or sponsor episodes to put your brand in front of one of the most engaged audiences in the industry. Many guests come on as sponsored guests and do both at once.

Who it is for: manufacturers, distributors, dealers, lumberyards, builders, remodelers, contractors, suppliers, and the leaders and partners around them.

Produced By Grit BlueprintPublished On Grit GuideBuilt To Be Found By AI
Why It Matters

One Conversation Becomes A Library Of Proof.

Stay quiet and a louder competitor becomes the default answer. One recording with us turns into media that follows your buyer everywhere they research you, and keeps working long after the cameras stop.

1M+
Video views in the last 90 days
59K+
Followers across every channel
4
AI engines that can cite you by name
Episode Rundown What One Shoot Becomes
01The Full EpisodeYouTube + Grit Guide
02Vertical ClipsLinkedIn · IG · Shorts
03The Feature ArticleSEO Indexed
04Transcript + SchemaAI Readable
05Grit Guide FeatureHome Of The Building Industry
06Network Distribution59K+ Followers
The Sponsor Case

Why This Works, Especially In B2B.

B2B buying does not start with a sales call. It starts with research, on video, on LinkedIn, in the content your buyers already trust. Sponsoring puts your brand inside that research, not in an ad they scroll past.

Buyers Watch First

In B2B, most of the decision is made before a rep is ever contacted. Your buyers research on video and social long before they raise a hand.

113K

Most-Watched Episode

One conversation in this feed pulled 113K views. Sponsors ride that same distribution, in front of the buyers they want.

Borrowed Trust

Sponsoring content people choose to watch transfers that trust to your brand, something a skippable ad never does.

1M+

Views In 90 Days

The network moves serious volume, and your name rides episodes that keep earning views long after they publish.

The Research · Why It Compounds
~80%

of the B2B buying journey is self-directed research. Buyers spend only about 17% of their time with all suppliers combined.

Source: Gartner
70%

of B2B buyers watch video during their purchasing journey, not just at the top of the funnel.

Source: Google
96%

of B2B buyers say video shapes whether they move forward with a vendor.

Source: Brightcove

Sources: Gartner, The B2B Buying Journey; Google / Vidyard; Brightcove 2024 Video Report. Independent industry research, not Grit Blueprint data.

Sponsor Results
“Do it Best sponsored podcasts have gotten hundreds of thousands of views and are bringing brand awareness and excitement to our brand. We can’t wait to keep this partnership going.”
Russ Kathrein, Do it BestRuss KathreinDo it Best
Who You Reach

The Decision-Makers Behind The Building Industry.

Not a broad consumer audience. The people who actually specify, buy, and move product, watching by choice across YouTube, LinkedIn, and the Built To Win newsletter.

ManufacturersDistributorsDealers & LumberyardsBuilders & RemodelersBuyers & SpecifiersExecutives & Operators
For Sponsors

Get The Full Numbers.

Audience breakdown by channel, reach by format, and the ways to sponsor, from a single episode to an on-site studio at your market.

Request The Media Kit or Book A Strategy Call
Two Ways In

Two Ways To Get On The Show.

Start with one, or run both. Either way, it is a real person from your team in the chair, telling your story on camera. Every spot is scoped to your goals, not sold as a fixed package.

01
Be A GuestBy Application Or Invitation

Tell Your Story On Camera.

Apply and tell us why you should be featured. We curate every guest, so not everyone who applies gets on, and we also invite leaders we want on the show. If it is a fit, your expertise goes in front of the industry in your own voice.

Book A Strategy Call
Included

A full produced video episode, in studio or on-site, plus vertical clips, a written article, an AI-ready transcript, and distribution across the network. Featured Experts also get a Grit Guide Expert Card.

Best For

Founders, executives, and rising leaders who sell on trust and want to be the name people find first.

Outcome

A library of video in your voice that works in Google and AI search, long after the cameras stop.

Or
02
Sponsor

Put Your Brand In The Room.

Show up where the building industry already gathers, with your name on content people actually watch. No audience to build from scratch.

Included

Episode and series sponsorships, named integration woven into the content, newsletter placements, and an on-site podcast studio at your markets, conferences, and trade shows.

Best For

Manufacturers, distributors, and co-ops that want a steady drumbeat of reach into the most engaged audience.

Outcome

A media presence in front of the right buyers and decision-makers, with paid amplification available to push it further.

Pricing is scoped to your goals, audience, and reach, and most guest features publish within a few weeks of the shoot. Both ways run on their own, and both work harder inside the Visibility Partnership. See every way to partner →

Live On Site

Bring The Cameras To Your Event.

Guest or sponsor, the most powerful place to do either is live, on the floor of your event.

Your event is one day. The content from it can work for months. We bring the studio to you, on site and in the action, and turn your market, conference, or trade show into a library of video that outlasts the room.

Reach and energy during the event. Reach and energy long after it. Short clips for the buzz, long-form episodes for the depth.

Recorded Live At IHI, Do it Best Markets, NHS C2C, IBS, and more, produced right on the show floor.
On-site recording at an industry trade show
On Air · From The Floor
Recording Live At Your Market
Short Clips Full Episodes Guest Spotlights
DURING

A Crowd Around The Mic

A live recording draws a crowd and creates buzz on the floor. Your brand sits at the center of the conversation, not on the sidelines.

AFTER

Reach That Outlasts The Room

The room clears, the content does not. Episodes and clips keep pulling reach across YouTube, LinkedIn, and search for months.

ALWAYS

Your People In The Spotlight

Put your customers, vendors, and best attendees on the mic. Nothing builds loyalty like a real moment in the spotlight.

The Cost Of Staying Quiet

If They Cannot Find You,
They Cannot Choose You.

Every week you stay off camera, a louder competitor becomes the default answer. The fix is not more noise. It is proof the right people can actually find.

Watch Now

Featured Episodes.

A few favorites to start with. New conversations drop across YouTube, LinkedIn, and Grit Guide every week.

All Episodes On YouTube
Nick Talarico of Do it Best on better retail data

Independent Retailers Need Data. Do it Best Has The Tools

Nick Talarico · President, Do it Best

How independent retailers win with better data, and the tools Do it Best is putting in their hands.

Why it’s featured: Our most-watched episode, and the data talk every retailer needs.
113K views · 39:09
Dori Shoshan on modernizing a luxury door plant

How To Modernize Custom Manufacturing With Powerful Software

Dori Shoshan · Panda Windows & Doors

Modernizing custom manufacturing with powerful software, from a luxury door plant that did it.

Why it’s featured: Proof a legacy manufacturer can modernize without losing its craft.
25K views · 29:33
Lew Oliver on custom millwork making a comeback

Designing The Future: Modular Homes, Custom Millwork & Walkable Communities

Lew Oliver · Urbanist, Master Planner & Designer

How modular homes, custom millwork, and walkable communities are reshaping the way we build.

Why it’s featured: A big-picture look at where housing and millwork are headed.
13K views · 38:31
Gina Schaefer on planning your exit strategy

Exit Strategy Tips For Independent Retail Owners

Gina Schaefer · Founder, Keynote Speaker & Author

Exit strategy tips for independent retail owners, from a founder who built and sold a chain.

Why it’s featured: A masterclass in planning your exit, from someone who has done it.
4K views · 34:28
Ben and Stefanie Couch on building a business together

Building A Business With Your Spouse: Freedom & Extreme Ownership

Ben & Stefanie Couch · Co-Founders, Grit Blueprint

What it’s really like to build a company alongside your spouse: freedom, ownership, and the hard parts.

Why it’s featured: The honest, personal story behind Grit Blueprint.
21K views · 37:04
Jeff Martin and Mark Stewart of Fortress on prevention

One Forgotten Screw Can Cost Millions

Jeff Martin & Mark Stewart · Fortress Building Envelope Consultants

How one overlooked detail can cost millions, and what building envelope consultants catch first.

Why it’s featured: A high-stakes lesson in why the details decide who wins.
64K views · 21:49
The Reach Behind The Mic

Industry Eyeballs, Not Random Reach.

Every episode is distributed across the Grit Blueprint network, in front of the people who actually buy and build. These are the channel-wide numbers your episode rides on.

1M+
Video Views · Last 90 Days
15K+
YouTube Subscribers
32K+
LinkedIn Followers
14K+
Newsletter · Built To Win
What Guests & Partners Say
The Largest Co-op In The Industry
“She understands our dealers, speaks their language, and knows how to turn great local stories into strategic growth.”
Dan StarrDan StarrCEO, Do it Best Group
Stefanie Couch has quickly become one of construction supply’s most valuable coaches. Whether it’s improving your millwork operation, developing your staff, or boosting your reputation in old- and new-school ways, she’s the lady to call.
Craig WebbFounder, Webb Analytics
Stefanie, Ben, and their crew bring epic knowledge, skill, and experience to every challenge. If you’re looking to bring your personal or company brand to the next level and dominate your market, Grit Blueprint is the team to bring on board.
Chip GentryChip GentryChief Legal Officer, Quaker Windows
Stefanie has a unique ability to pull people out of their comfort zones and create conversations that matter. What sets her apart is her authenticity and her commitment to helping others grow.
Sharona EisererOwner, Wood Shed Lumber & Hardware
They took the time to truly understand our company, culture, and the values that shaped our success. Their thoughtful approach and ability to tell our story made the entire process both enjoyable and rewarding.
Dori ShoshanVP, Panda Windows & Doors
Stefanie has been my brand-building guru. She helped define, nurture, and grow my brand as a keynote speaker. I’ve come to trust her as equal parts mentor, peer, and badass inspiration.
Gina SchaeferFounder, A Few Cool Hardware Stores
Partnering with Grit Blueprint is a no-brainer because of their experience, attentiveness, and customer service. If you do not have a team like Grit Blueprint supporting your business, you are leaving money on the table.
Stephanie KunauStephanie KunauProgram Manager, Sierra Pacific Windows
How It Works

From First Call To A Library That Compounds.

01
STEP 01

Plan It

Book the call. We map your goal, your audience, and the angle that makes you useful to the industry. No pitch deck, just a plan and a recording date.

02
STEP 02

Roll Camera

We produce. In Grit Studios or on-site, we record the video episode and cut it into clips, an article, and an AI-ready transcript. You show up. We handle the rest.

03
STEP 03

Compound It

Your episode goes out across the network and keeps working in Google and AI search, quarter after quarter.

Where the Partnership takes over
Common Questions

Guesting, Sponsoring & The Show.

Want on the show? Tell us your story and we’ll map your episode.

The building industry’s video-first authority show, produced by Grit Blueprint and published on Grit Guide. Real conversations with the manufacturers, distributors, dealers, and operators doing the work, distributed to the buyers and AI deciding who to trust.

Start by applying through the Be A Guest form and telling us why you should be featured. We curate every guest, so not everyone who applies gets on, and we also invite leaders we want on the show. If it is a fit, we book a call, map your angle, produce the episode in studio or on-site, and publish it across the network with clips, an article, and a transcript so search and AI can find you.

At the episode, series, or on-site-studio level. Your brand is named in the show, woven into the content, and carried across YouTube, LinkedIn, and the Built To Win newsletter, in front of one of the most engaged audiences in the building industry.

It depends on how you come on. Not every episode is sponsored, Stefanie also records solo and editorial episodes. Guest features and sponsorships are scoped to your goals, audience, and reach, not sold as a fixed package. Book a strategy call for an exact quote.

It varies, honestly. Timing depends on what we have already recorded and where your episode fits the publishing schedule, so some go live quickly and others are slotted into an upcoming run. On-site recordings at markets and trade shows follow a tighter event timeline. We will give you a realistic, specific window on the call.

No. The show is built for the entire building industry: manufacturers, distributors, dealers, lumberyards, builders, remodelers, contractors, suppliers, and the leaders and partners around them. If you build, sell, specify, or move product in this industry, there is a seat at the table.

You talk with Stefanie and the Grit Blueprint team about your goals and your market. We map whether a guest feature, a sponsorship, or a Visibility Partnership fits, and show you the fastest path to proof. No pitch deck, just a plan.

The Grit Blueprint Podcast

The Mic Goes To
Whoever Shows Up.
Make It You.

Stay quiet and a louder competitor becomes the default answer. Get on the show and you become the name buyers, dealers, and AI find, trust, and choose. Book a call and we will map your first episode.