Partner
Sierra Pacific Windows
Partnership Spotlight
Sierra Pacific Windows
The Select Remodeler Program
Sierra Pacific Windows brought Grit Blueprint in to run the marketing and growth for the Select Remodeler Program: the website, a custom contractor CRM, sales enablement, social, blogs, and ads, plus photography, video, in-person training, an IBS 2026 booth, and a podcast.
See What We BuiltProgram
Select Remodeler
Scope
Strategy & Growth Leadership · Web · CRM · Brand Visibility · Social Media · Media · Ads · Training
Locations
Arizona · Chicago · Colorado · Montana · New Mexico · Northern California · Pacific Northwest · Utah · Southern California · IBS 2026
Sierra Pacific Windows partnered with Grit Blueprint to run the marketing for the Select Remodeler Program. Web, a custom contractor CRM, sales enablement, social, blogs, and Google Ads, plus photography and video in the Utah and Colorado showrooms, in-person contractor training, an IBS 2026 booth collaboration, and a podcast with the Sierra Pacific team. One growth partner, end to end.
The Partnership
The Challenge
A Program Is Only As Strong As Its Contractors.
The Select Remodeler Program gives contractors a premium window and door line to sell. But a program only grows if contractors can find it, trust it, and sell it, and that takes more than a logo. It takes a working system behind them.
Be Found First
Contractors and buyers search before they commit. The program had to show up, look credible, and convert, online and in person.
Sell With Confidence
Reps needed materials, training, and tools that make the premium pitch easy, not a binder nobody opens.
Stay In Front
One campaign fades. The program needed an always-on presence, content, ads, and a CRM that keeps every lead moving.
The Approach
One Partner For The Marketing Engine.
We do not hand off a logo and leave. We build the marketing systems that make a program sell, then run them. It is the same three‑step path for any program: build the brand and the systems, enable the people who sell, then run it month over month.
If you run a program, a product line, or a brand in the building industry, this is the same marketing engine we would build for you.
01
Build
The brand, program website, custom contractor CRM, and sales enablement — the systems that give contractors something premium to stand behind and a way to track every lead.
02
Enable
In‑person training, sales materials, and the photography, video, and content that arm contractors to sell the premium line with confidence.
03
Run
Social, blogs, Google Ads, and ongoing go‑to‑market strategy that keep the program visible and growing, month over month.
Run a program or product line in the building industry?
Book a Strategy CallThe Work
What We Built For The Program.
Strategy · Web · CRM · Brand · Social · Media · Ads · Training
01
Program Website
We designed and built the Select Remodeler Program website, the credible front door contractors land on first.
02
Sales Enablement
A full sales enablement program that arms contractors with the materials and messaging to sell the premium line with confidence.
03
Custom Contractor CRM
A CRM built from scratch around how contractors track leads, quotes, jobs, and follow-up, not a generic tool bent to fit.
04
Social Media
We run the program’s social pages, keeping the brand active and in front of the right contractors and buyers.
05
Blog Content
Ongoing blogs that build search visibility and position the program as the authority in its category.
06
Google Ads
Managed Google Ads that put the program in front of contractors actively searching, and keep the cost per lead honest.
07
Contractor Training
In-person training delivered in Utah and Colorado for Select Remodeler Program contractors.
08
Showroom Photography
Product, finish, and hardware photography captured in the Utah and Colorado showrooms.
09
Showroom Video
Video production inside the showroom that puts the product line in motion.
10
IBS 2026 Booth
A collaboration at the Sierra Pacific Windows booth at the 2026 International Builders’ Show.
11
Podcast
A podcast episode with Sarah Campbell from the Sierra Pacific Windows team.
12
GTM Strategy & Planning
Go-to-market strategy, planning, and ongoing executive support that ties every channel back to how the program grows.
The Timeline
From Kickoff To In‑Market.
A nine‑month build, launch, and growth arc, from the first strategy session in Atlanta to live Google Ads.
Aug 2025
Kickoff & GTM Strategy
Started the partnership and met in person in Atlanta for go‑to‑market strategy sessions.
Sep–Oct 2025
Build: Assets, Website & Custom CRM
Built the brand assets, the program website, and a custom contractor CRM from the ground up.
Oct 2025
CRM & Website Go Live
Launched the CRM with training for the internal SP team and contractors, and took the program website live.
Oct 2025
In‑Person Training, Utah Showroom
Hands‑on training at the Utah showroom with contractors and the Sierra Pacific team, plus a photo and video shoot capturing the showroom and the sessions.
Nov 2025
Visibility: Social, AI Search & SEO
Kicked off the visibility strategy across social media, AI search, and SEO optimization.
Feb 2026
IBS Filming, Orlando
Captured video, photography, and interviews at the International Builders’ Show.
Mar 2026
Colorado Training & Podcast
In‑person contractor training in Colorado, plus a photo and video shoot at the showroom and podcast recording with the Sierra Pacific team.
May 2026
Google Ads Launch
Launched paid search to drive demand for the Select Remodeler Program.
Digital Systems
The Website And The CRM.
Two systems do the heavy lifting: the website that brings contractors in, and a custom CRM that makes sure not one of them slips through. Both built by Grit Blueprint, both built to sell.
Designed & Built By Grit BlueprintVisit Live Site
Contractor Pipeline
Select Remodeler Program
+ New Lead
Active Leads
248
Quotes Out
92
Won MTD
31
Pipeline
$1.2M
New Lead6
Hawthorne Builders
Denver, CO$48k
Vintage Remodel
Provo, UT$32k
Quoted4
Summit Custom
Boise, ID$74k
Birchwood Co.
Reno, NV$26k
Won9
Crestline Homes
Bozeman, MT$91k
Maple & Co.
Sacramento, CA$55k
Custom-Built For ContractorsIllustrative mockup — not the actual CRM
The Shoot
In The Showroom · Utah & colorado.
Showroom photography · Utah & Colorado
Zoom
Zoom
Zoom
Zoom
Zoom
Zoom
ZoomThe Films
Video, Across The Whole Partnership.
From the headline program film to product features, contractor testimonials, and the IBS 2026 booth, Grit Blueprint put the Select Remodeler Program in motion on every screen.
The Headline Film
Program Film
Product Films
From The Field
IBS 2026 · The Booth
On The Ground
Training, And A Booth At IBS 2026.
The marketing is not only digital. We trained Select Remodeler contractors in person in Utah and Colorado, and collaborated with the Sierra Pacific team at their 2026 International Builders’ Show booth.
Training · Utah
Drop in a photo from the Utah session
Contractor Training · Utah
Hands-On In The Showroom
In-person product and sales training for Select Remodeler contractors inside the Sierra Pacific showroom.
Training · Colorado
Drop in a photo from the Colorado session
Contractor Training · Colorado
Sales Enablement, Live
Walking remodelers through the window line, the pitch, and the program at a regional session.
IBS 2026 Booth
Drop in a booth photo from the show
IBS 2026 · The Booth
Windows That Never Compromise
Video, photography, and interview content with Sarah Campbell on the products on display at the Sierra Pacific Windows booth, International Builders’ Show, Orlando.
From The Program
What Contractors Are Saying.
Feedback from the Select Remodeler team and the contractors who went through the training and sales enablement sessions.
From The Contractors
I always tell people, if you go into a presentation and remember one thing, you’ve won. I think I remembered at least 12 things. Grit Blueprint helped me see how AI, YouTube, social media, and other tools can be used in our day‑to‑day business. It was really mind‑blowing. We appreciate the best practices and SOPs we can now bring into our daily routine.
DF
Dan Foster
VP of Sales · Formula Windows and Doors
They helped a small company like mine think differently about the business and gave us practical, attainable ideas we could implement right away. We walked away with real things that could impact our business right away, not just by bringing in new business, but by making us more professional and better at what we already do. The sessions also opened my eyes to how we can use AI across our operations and marketing.
JN
Jonathon Newcome
Denver Window Company
The Result
The Program Today.
The Select Remodeler Program now runs on a consistent brand and marketing presence, with a sales enablement system that helps contractors sell more.
01
One Consistent Brand
A unified presence across web, social, and the showroom floor, so the program looks as premium as the product.
02
A Marketing Engine That Runs
Website, CRM, content, and ads working as one system month over month, not scattered parts.
03
Contractors Who Sell More
A sales enablement program and custom CRM built around how Select Remodeler contractors actually close.
Want a program that looks and sells like this?
Book a Strategy CallOn The Mic
A Podcast With Sarah Campbell.
We sat down with Sarah Campbell from the Sierra Pacific Windows team, the kind of authority content that puts real people and real expertise in front of the industry.
Featuring Sarah Campbell · Sierra Pacific Windows
Podcast · Sarah Campbell
The Partner
Sierra Pacific Windows
Sierra Pacific Windows is a national window and door manufacturer, vertically integrated from forest to finished unit. Through the Select Remodeler Program, they back the contractors who sell and install their products, and they brought Grit Blueprint in to run the program’s marketing end to end.
Select Remodeler Program
Utah & Colorado Showrooms
National Manufacturer
More Partnership Spotlights
More Work From The Field.
See how Grit Blueprint captures and markets other building industry companies, from manufacturers to custom builders.
FAQ
Questions, Answered.
What is the Select Remodeler Program? +
It is Sierra Pacific Windows’ program for remodeling contractors, giving them a premium window and door line to sell. Grit Blueprint runs the program’s marketing.
What does Grit Blueprint do for the program? +
We run the marketing end to end: the program website, a custom contractor CRM, sales enablement, social media, blogs, Google Ads, photography and video, contractor training, an IBS 2026 booth, and a podcast.
Did Grit Blueprint really build a custom CRM? +
Yes. We built a CRM specifically for how Select Remodeler contractors track leads, quotes, jobs, and follow-up, rather than bending a generic tool to fit.
Where did the contractor training take place? +
In person in Utah and Colorado, for Select Remodeler Program contractors.
Where were the photos and video shot? +
In the Sierra Pacific Windows showrooms in Utah and Colorado.
Who is featured on the podcast? +
Sarah Campbell from the Sierra Pacific Windows team.
Who runs marketing for the Sierra Pacific Windows Select Remodeler Program? +
Grit Blueprint runs the marketing for the Select Remodeler Program end to end: the program website, a custom contractor CRM, sales enablement, social, blogs, Google Ads, showroom photography and video, contractor training, the IBS 2026 booth, and a podcast with Sarah Campbell.
What does it cost to work with Grit Blueprint, and how long does it take? +
Engagements are scoped to the program, not sold off a price list. Most partnerships run as an ongoing monthly retainer covering strategy, web, CRM, content, media, and ads, with first deliverables live inside the first few weeks. Book a strategy call and we will scope it to your goals.
How is Grit Blueprint different from a typical marketing agency? +
A typical agency runs one channel and hands you files. Grit Blueprint runs the whole engine for building industry companies, strategy, web, a custom CRM, brand, social, content, ads, and in-house photo and video, and operates it as one connected system instead of disconnected projects.
Can Grit Blueprint run marketing like this for my company? +
Yes. From brand and web to CRM, ads, content, and media, we run marketing for building industry companies. Book a strategy call to scope it.
From Invisible To Unmistakable
Your Work, Worth Showing.
Go from a program buyers cannot find to one contractors trust on sight.
This is what we do for building industry companies. Real crews, real sites, real work, captured and ready to sell.
Most partnerships run as an ongoing monthly engagement across strategy, web, CRM, content, media, and ads. Tell us your goals and we will scope it.
Book a Strategy Call