Stefanie brings the vision and expertise to equip members and retailers with modern tools and forward-thinking strategies. She understands our dealers, speaks their language, and knows how to turn great local stories into strategic growth.
What Clients Achieved
The Headliners
Proof That Travels
The voices that move deals. Do it Best leadership, a $55M hardware founder, and the clients whose numbers went up.
We originally engaged Stefanie to help with our millwork programs, and it has since evolved into branding strategies, social media, AI engagement, and much more. She is a force to be reckoned with. She is driven to succeed and will help you get across the finish line first, even if she has to drag you herself. Do NOT underestimate this incredibly intelligent and dedicated woman.
She is not an outside consultant who comes in for a couple of meetings and delivers big overarching plans we then have to execute. She is really part of the team, in the meetings, brainstorming, helping us deliver. I see Stefanie as an extension of our team that has helped us drive change in an organization that was somewhat resistant to it.
Stefanie’s keynote for our audience of over 2,100 people, ‘How to Win at Anything,’ was a true highlight of the conference at the Aria in Las Vegas. Attendees left energized and empowered to think faster, act smarter, and lead meaningful, sustained growth within their organizations. The talk was the most engaging and inspiring yet.
Stefanie has been my brand building guru. She helped define, nurture, and grow my brand as a keynote speaker and subject matter expert. Her team built my speaking website, integrated e-commerce, created my brand standards, and crafted a social media strategy. I have come to trust her as equal parts mentor, peer, and badass inspiration!
They completely redesigned our website. We are to the point where ChatGPT is recommending our company, because they configured it so well with the blogs and everything. Working with the Grit team has been so easy, so smooth. I honestly do not know how we could do it without them.
If I had to describe Grit in three words: grit, passion, and love. I have never known a group of people so passionate about what they do. We contracted with Grit Blueprint for marketing and a website rebuild, full-time support for a fractional cost. Lean in with trust. The team knows what they are doing.
Looking back, what I am most proud of after working with Grit is the woman I have become. We laid out everything I was struggling with and tackled it, and it totally changed who I am in an industry that is so male dominated. She showed me what my strengths were, and that gave me so much confidence in how I show up.
Stefanie Couch has quickly become one of construction supply’s most valuable coaches. Whether it is improving your millwork operation, developing your staff, revealing where you and the industry are heading, or boosting your reputation in old and new school ways, she is the lady to call.
What Stefanie and her team are building fills a critical need in our industry. They bring the expertise most family-owned businesses cannot access on their own. Highly recommend Grit Blueprint for industry businesses who want to grow reputation and revenue.
Stefanie and the Grit Blueprint team provided marketing and two complete website rebuilds for our main and millwork brands. Their experience in the building supply industry and creativity simplified everything for us and delivered results beyond our expectations. Highly recommend!
See It For Yourself
Watch The Clients
Press play. Unscripted, in their own words, from across the building industry.
Stefanie, Ben, and their crew bring epic knowledge, skill, and experience to every challenge. They shape strategies to deliver the right messages on the right platforms to the right audiences. If you are looking to bring your personal or company brand to the next level and dominate your market, Grit Blueprint is the team to bring on board!
Stefanie brings a rare combination of strategic marketing expertise, practical insight, and firsthand industry experience that makes her guidance both relevant and actionable. She understands real business challenges and provides support grounded in experience, not just theory. I highly recommend Grit Blueprint to any business looking for strategic marketing support from someone who truly understands the industry.
Stefanie is an excellent coach. She led me through my CliftonStrengths results and helped me identify ways to better use my strengths. The session was engaging and I left with a clear call to action. If you are looking to grow as a person and a leader, I strongly recommend partnering with her.
Grit Blueprint has an amazing team. They built us a client portal and did a great job, and they helped us navigate how to use AI to strengthen our skills, not only as salespeople but in business development.
780 team members joined our live broadcast, and Stefanie has truly become a Walgreens global crowd favorite. Attendees from around the world agreed: she was excellent. She inspired us to be better.
Stefanie is absolutely the queen of personal branding, and I am a huge believer in personal branding at the finest level. One of the things I really respect about Stefanie is the confidence. Knowing your worth is critically important. If you are confident, know the value you bring, and stay consistent, it is a win-win across the board.
I had the chance to work with the team at Grit. Very professional and upbeat. Not a rushed experience at all, but thorough, and produced great results.
Stefanie and Grit Blueprint completely revamped our website, taking an old and outdated interface and making it cutting edge for our industry. Would recommend them for any marketing needs!
We are starting up a lumber company and hardware store. Grit Blueprint’s time in the industry and depth of knowledge has been invaluable. We consider them a member of our team. Their attention to detail and follow up are second to none. They will be a long term partner in our business.
Absolutely love working with Ben and Stefanie. We get nothing but compliments on our website and all of our print items.
Grit Blueprint has made a huge impact on our business. We have had a large influx of new customers. Great engaged team. Very hands on.
As a small business with limited marketing funds, we were always skeptical of spending on marketing. After partnering with Grit, success is finally being achieved. They found numerous ways to bridge our services with new potential customers, including processes we would have never thought to try.
Stefanie has a unique ability to pull people out of their comfort zones and create conversations that matter. What really sets her apart is her authenticity, her ability to connect with people, and her commitment to helping others grow. I highly recommend connecting with her and following what she is building.
Working with Stefanie and Grit Blueprint has been an outstanding experience. Their strategic approach, industry expertise, and commitment to delivering results set them apart. The team is knowledgeable, responsive, and genuinely invested in helping businesses grow. Highly recommend.
Stefanie has been instrumental in the growth of my business and the development of my personal brand over the past two years. She has a rare ability to see the bigger picture while providing practical, actionable strategies that drive real results. If you are looking for a strategist who can elevate your business, Stefanie is exceptional.
The training was exceptionally well organized and delivered. The team presented the material in a clear and engaging way, and I walked away with several key takeaways I have already begun incorporating into my daily work. I would absolutely recommend this training and look forward to future sessions.
Stefanie and Ben are a complete package, from strategy to implementation and troubleshooting. Our work together has spanned several months and they have been nothing but professional and genuine, unique traits in today’s business world. I would not hesitate to work with them again.
We did a Grit Blueprint training course and it was amazing and very helpful. Marion, Stefanie, and their team helped us update our Google business profiles and use our social media to its full potential. They were professional and made each week fun, interactive, and informative. I would highly recommend.
Always a pleasure working with Stefanie. She is professional, knowledgeable, responsive, and consistently delivers high quality work. I truly appreciate her expertise and collaborative approach, and I look forward to continuing to work together. Highly recommended!
I have worked with Stefanie and the Grit Blueprint team on a wide range of projects, including content development, events, websites, and executive interviews. They consistently bring smart ideas, strong strategic thinking, and a level of responsiveness that is hard to find. I highly recommend Grit Blueprint to any organization looking for a capable, creative, and dependable partner.
Cofer Brothers has been working with Stefanie and the Grit Blueprint team for over a year, and we plan to stay engaged. Grit has helped with our social media and structured new resources and revenue channels that have already proven fruitful. Their level of customer service and support is simply unparalleled. I cannot recommend Stefanie and her team enough.
The Grit team is the epitome of professional. People, process, equipment, and planning. They make everything they are a part of better. They make YOU better. They do not just do things for you, they teach you at every step.
I have worked with Stefanie for more than 5 years. Great understanding of the industry and a common sense approach to value and scalable growth, helping companies in their journeys. I highly recommend their team if you are looking for an expert consultative partnership for life.
Stefanie has proven to be a valuable resource in the millwork industry. She has helped guide our solutions and customers. I would not hesitate to connect with her for your marketing, branding, or solution needs.
Stefanie is one of the most insightful and forward thinking professionals I have come across in the window and door industry. If you are looking for a strategic partner or thought leader in the building materials space, she is your person.
Stefanie is truly a leader in our industry and one to keep an eye on. Her business sense and vision of where our industry is capable of going is first class. I am thankful to witness and learn from her vast experience.
Stefanie has done a terrific job pushing forward millwork and door capabilities. She is adept at marketing, social media outreach, and business development. She has become a passionate leader and mentor in the building industry.
Stefanie’s approach to her work is unmatched. She is generous, tenacious, and straightforward. Whether the task affects everyone at the company or an individual, she is getting it done on time and with maximum impact.
Stefanie exudes great energy and approaches her job with joy. She is curious, customer driven, knowledgeable, and seeks creative, effective ways to make an impact. She is one of those bold people who is all in, no matter the activity or role.
Stefanie brings another level of confidence to the team. Everything she does is with determination and professionalism. Everything she gets involved in will soon be another success story. Working with her is a true blessing.
Stefanie helped us create and achieve goals for opening a new location, building a list of items to complete and helping us complete them. She did a tremendous job in marketing and helping sales with new customers. She is passionate in everything she does.
Stefanie is someone I will always remember. She showed me many tricks of the trade and helped me navigate company processes. She is always willing to lend a hand. Her ability to overcome challenges made her stand out as a cut above the rest.
Intuitive, strategic, and supportive are attributes that come to mind when I think of Stefanie. She has leveraged relationships and experience to grow the business. What I admire most is her ability to elevate those around her.
Stefanie is a very innovative and forward thinking professional. She is willing to do what is necessary to get the job done. She is bright and driven and a great role model.
Stefanie is extremely knowledgeable not just in marketing and sales, but also operations and materials. She is very responsive and gives clear direction. Such a pleasure to work with, open minded, down to earth, and easy to talk to.
Stefanie is an enthusiastic marketing professional with innovative ideas and a passion for success. She is a joy to work with.
Stefanie’s collaborative mindset and drive to bring initiatives across the finish line make her a great channel partner and colleague. She would be a great asset to any team.
Stefanie is wonderful, both professionally and personally. She is continually looking for ways to support change and growth while maintaining high level results. Thank you for being an amazing collaborator!
Professional, driven, dedicated leadership. These are words that come to mind when I think of Stefanie. Her first response is never no, and she is the first to think outside the box. You can always count on her to get things done.
Stefanie’s millwork market knowledge, detail oriented nature, and creative marketing talent are incredibly valuable. She is hardworking and her insight on the markets makes her a great partner.
It is always exciting to work on a project with Stefanie. She has a firm grasp of the millwork industry and uses her knowledge every day to cultivate a clear path for others in achieving sales growth. This industry is better with her in it.
Stefanie is a pleasure to work with and truly understands the construction industry. Her experience and product knowledge separate her from anyone I have worked with in the past.
Stefanie is knowledgeable and passionate about the forest products industry. She is an inspiring mentor, always willing to collaborate on thoughtful solutions and encourage others to reach their fullest potential.
Stefanie has a gift for leading and motivating others. She is incredibly organized and fiercely determined. She can follow any project from conception to completion better than any person I know. Any company would be lucky to have her.
You would be hard pressed to find someone with the combination of industry knowledge, enthusiasm, and work ethic that Stefanie brings to everything she does. Working with her is a lot of fun because she thinks big, but always puts people first.
Stefanie is a rare blend of smart, driven, and ambitious, with a unique passion for all things lumber and building materials. Her biggest passion is servant leadership, giving back to the industry and encouraging other women to reach beyond their self imposed limits. The sky is truly the limit for her.
Stefanie presented foundational knowledge on growing businesses, then dove deeper with a fantastic Q&A where she did not hold anything back. If you are wondering about her skills as a presenter, she is fantastic. Our members were thrilled.
The sessions were amazing. Our attendees truly enjoyed Stefanie as a keynote, and her involvement was key to our success. We will surely partner again. She is an inspiration with insightful presentations.
Stefanie was absolutely fantastic on camera. Outgoing, engaging, and full of valuable information. My producer pointed out that her personality pops on camera. A third generation hardware professional who brings credibility and deep industry knowledge. Highly recommend.
Stefanie is the definition of authenticity, expertise, and energy. She absolutely commanded the stage at IBS. She does not just speak on AI, she inspires, educates, and elevates those around her.
Stefanie knocked it out of the park every time I have heard her speak. She has a real talent for making complex ideas easy to understand and actionable. If you are looking for someone who can inspire and help you level up, she is the person to turn to.
Stefanie spoke at our event and wow! She was well prepared, energetic, funny, and engaging. They loved her presentation and learned a lot. If you are looking to have her speak at your company or event, I highly encourage you to hire her.
Stefanie captivates her audience with a blend of humor, insight, and actionable advice. Her expertise in branding and marketing for the lumber industry is both refreshing and essential. A standout speaker and true thought leader.
Stefanie touched on key points regarding the growth and development of AI in the lumber industry, a subject that will be a major focus for our team moving forward. An excellent, highly professional speaker who should be strongly considered for future speaking roles.
Stefanie’s insights and knowledge in branding and AI are exceptional. She has a natural gift in public speaking.
Stefanie generously engaged with my group from NAWLA, sharing insights that were inspiring and thought provoking. If you have the opportunity to hear her speak, I highly encourage you to take it. Her topics are relevant and educational.
It was my first time seeing Stefanie speak in person and I was blown away. She seamlessly wove together personal brand with the AI revolution. Her message really hit home. She is genuine and caring. I highly recommend her for any event.
If you have the chance to see Stefanie speak, I highly encourage it. She gave incredible insight not only about the building materials industry but how to create your own personal brand within it.
Stefanie radiated confidence and offered fresh insights into the future of the building materials industry. If you ever have the chance to hear her speak, I highly recommend it!
Stefanie’s energy is nothing short of inspiring. She is relatable, engaging, incredibly knowledgeable, and her passion radiates to her audience. She is the full package and someone who has used her voice to break through the ceilings of the building materials industry.
Stefanie has shown incredible skill in web design, brand marketing, and public speaking. Her ability to adapt to changing industry trends and her engaging talks make her a true leader. Her creative approach and dedication to excellence are truly impressive.
Stefanie was outstanding. Her presentation was incredibly informative and engaging, delivering valuable insights with energy. She connected effortlessly with the audience, sharing practical takeaways professionals could immediately bring back to their teams. I cannot recommend her enough!
Stefanie was the keynote speaker and workshop facilitator for our first ever Oregon Women in Lumber event. She was super responsive, easy to work with, and had so many helpful tips on marketing and branding. She really knew how to work the audience.
Stefanie is prepared, dependable, and communicative. Her materials and presentation style stand out. It is no surprise our collaborations are growing, she has been so well received by our audiences.
We just had Stefanie speak at our national sales meeting. Wow! I was blown away, certainly one of the highlights of the meeting. I would highly recommend her for anyone seeking a go getter to help them with their project!
Stefanie took the time to understand the goals, audience, and ideal outcomes before pulling together her talking points. It was a real treat to work with someone so professional and intentional. One attendee said it was exactly what they needed to hear. I have already booked her again as a keynote speaker!
Stefanie was an excellent keynote speaker at GlassBuild America. Very motivating. Great presentation. She made me want to continue to follow her and become more comfortable as a woman in the construction trade. Highly recommend her for your next event!
Stefanie brings what she teaches to stage. She came with confidence to our Women in Glass and Fenestration Breakfast. Her message: how awesome is it to know that we can rebuild our confidence at any age. Always something insightful that gets you thinking!
Stefanie’s words really spoke to me at the Women in Glass and Fenestration breakfast. They were very inspiring and I plan on keeping them with me my entire career. If anyone has the chance to listen to her, I highly recommend they do so!
Stefanie truly inspires all of us. She is consistently supportive and uplifting to other women, a true rock star. Seeing her journey has encouraged me to do the same for others.
Stefanie is a true leader and motivational speaker. Her passion for inspiring others to be their best selves and push past fear is second to none. She creates space and empowerment for women to reach their goals and soar to new heights.
Stefanie gave a great presentation on leveraging AI in a business branding strategy. Her deep insights provided tangible ideas I have already started to implement. Her ability to merge technology with branding is truly impressive.
I am not easily impressed. However, almost immediately I started taking value away from Stefanie’s event. I walked away with tangible ways to enhance my use of AI. I would highly recommend any event she puts on. An excellent investment.
Stefanie’s AI event was a game changer for my business. She did not disappoint with her knowledge and helpful tutorials on ChatGPT and many other AI tools. If you want valuable insights from a leading professional in AI, connect with her.
Stefanie has a wealth of knowledge and good insights into the AI space. I highly recommend her to anyone who needs an intelligent, powerhouse speaker to educate, motivate, and connect.
Stefanie has an incredible ability to break down complex concepts into actionable steps. Her authenticity and energy are contagious. A must follow for anyone looking to grow and connect with purpose.
Stefanie’s break out session was a masterclass. She debunked LinkedIn myths and revealed actionable tips that could be implemented in as little as 5 minutes. I recommend her wholeheartedly!
Stefanie’s presentation was a masterclass in leveraging LinkedIn for brand building, networking, and meaningful engagement. I left feeling equipped, motivated, and confident. Her expertise and energy will pump up your audience.
Stefanie’s depth of knowledge and ability to break down complex concepts into actionable steps make her a standout leader. She brings innovation to every conversation. I left her session with new ideas and a deeper appreciation for her expertise.
Stefanie rocked the topic and the crowd! Great information shared on LinkedIn posting, growth, and strategy. The audience was super engaged. She is a great speaker with a strong presence!
Stefanie is an excellent presenter and teaches simple strategies for marketing on LinkedIn that work. She is also quite entertaining.
Many speakers are entertaining but light on knowledge. Stefanie had the rare combination of stage charisma and topical information that made her a delight to listen to. If you ever get the chance to hear her speak, take it!
Stefanie is a trailblazing public speaker and executive branding strategist. Her magnetic presence and ability to captivate audiences make her a true force. Her words resonate deeply, leaving an indelible mark on everyone in her audience.
Stefanie brings an incredible set of skills and insights. Three words to describe her work: class, confidence, and quality. Her track record speaks for itself, and it would be an honor to work with her again.
Stefanie is a wonderful speaker and strategist. She delivers a clear message and explains the steps to get the results you are looking for. Your attendees will go away with action items they can use in their daily lives.
Stefanie was a lot different from what you would expect from a keynote speaker. She shared anecdotes and tips applicable to everyone. My favorite was about building your personal brand. Listening to her made a lightbulb turn on in my head.
Stefanie is a gifted strategist who helps individuals turn their strengths into superpowers. An engaging speaker who delivers keynotes that inspire and motivate. I highly recommend her for any leadership, consulting, or speaking role in the building and construction industry.
Wow, what a speaker! Stefanie is truly passionate about her work and wants to help people succeed in their profession. If you are looking for someone to motivate and inspire you, she is someone to reach out to.
Stefanie was a pleasure to listen to. She has a deep understanding of both social media and what makes people tick. I look forward to learning more from her and working with her in the future.
Stefanie impressed the audience at the ProSales Conference with her passion. I remain impressed with her drive and willingness to share her knowledge with the industry, plus be an advocate for the trades. Anyone privileged enough to work with her will see incredible results.
Meeting Stefanie is like meeting a long lost friend who knows everything about you before you tell them a single thing. Her mastery of skill set assessment and the Gallup program brings immediate trust. I definitely recommend her as a speaker, coach, and strong professional who gets it done.
Stefanie is a powerhouse. She gave me immediate actionable feedback in our first call and insights into my strengths that cannot be found anywhere online. She cared enough to go the extra mile.
Stefanie helped me see how my personal strengths can help me in my business. She has a way of connecting with others that feels personable and genuine. She is willing to go above and beyond.
Stefanie is direct and insightful. I felt like she got me and my business right away. Her work with CliftonStrengths helped me focus on where to put my attention and where I need support. That was a game changer for my marketing efforts.
Stefanie shines online, but even more so in person. Her insight was amazing and her genuine sense of caring was palpable. She has a gift for reading others and bringing out their best. She is the right person at the right time.
Stefanie is 10000 out of 10. I met with her for an hour and walked away with an actionable business idea I am moving forward with immediately. She is fun, realistic, and incredibly sharp. She knows how to help you shine.
Stefanie is a 10 out of 10 coach. She challenged me to get out of my comfort zone and be bold. She meets you where you are and pushes you to your next level at the same time. Now I lead with my strengths in almost every conversation, with boldness.
Stefanie is an exceptional coach who is passionate about helping her clients achieve their goals. Her approach is very personalized. She helped me develop a clear vision for my future and provided the tools to achieve my goals.
Stefanie did a CliftonStrengths training session for my team. She had our entire team’s strengths outlined, and it was fun to see where we overlap and how to support each other. Knowledgeable, energetic, and personable.
Highly recommend a strategy session with Stefanie. I have never felt more sure and confident in my strengths. We took a deep dive into my top 10 strengths and how those are unique to me. Highly recommend investing in yourself.
Stefanie is a great coach and speaker. She helped me identify my strengths and develop a plan to achieve my goals. She is easy to talk to and makes the process fun and practical. I highly recommend working with her.
Stefanie has an unparalleled drive to get things started. She was strategic and consistently one step ahead. As my coach, she was an empowering and uplifting force that helped me leverage my strengths more effectively.
Stefanie is the real deal. As a thought leader, strategist, and speaker, there are not many as solid as her. If you are looking for a coach, speaker, or partner in your project, she is it. I cannot recommend her enough.
Stefanie did an amazing job speaking at our organization. She dove into individual superpowers and how we as a group are more powerful than as individuals. I enjoyed the activities she gave us to identify our superpowers. Thank you for bringing your amazing energy!
Stefanie’s presentation, ‘How to Use Your Strengths as a Woman in Sales,’ left a lasting impact on our audience. Her ability to connect, inspire confidence, and provide practical advice is truly exceptional.
Stefanie delivered an exceptional presentation on personal branding. She not only inspired, but challenged each participant to push beyond their limits. Her engaging delivery captivated everyone. Her passion for empowering professionals is evident in every strategy she shares.
Stefanie is an inspirational and eloquent speaker who knows how to engage her audience and get participation, even on a virtual meeting. The topic of personal branding resonated with our members who stayed for the entire session. We look forward to using her again.
I highly recommend Stefanie. She provides insightful knowledge and makes it personally tailored to each person she works with. She clearly defines strengths and how to use them.
Stefanie’s presentation was exceptional. The guidance she gave about building your brand, defining your purpose, and not allowing others to overshadow who you are was outstanding. I would encourage everyone to understand and apply what she has to offer.
Stefanie’s women’s empowerment event was phenomenal. She gave amazing advice and equipped each of us with the knowledge and willpower to take the reins of our lives. Cannot wait to attend another event!
Intelligent, powerful, inspirational, relatable. These are words that come to mind when hearing from Stefanie. She presented an out of the box approach to time management. She would be an excellent resource for your next speaking opportunity!
Stefanie has been amazing in helping me discover how to better market my brand, zero in on my ideal client, and communicate on social media more effectively. She will help you grow your presence online and your profitability.
Straight Answers
About Grit Blueprint
What is Grit Blueprint?
Grit Blueprint is the authority partner for the building industry. We build visibility across search, AI search, media, and brand so the right customers can find, trust, and choose you. The work spans media, brand, websites, content, and practical AI, including Grit Guide and Grit Studios, our media platform and production house built to be the home of the building industry. Founded by Stefanie Couch, a third-generation building-industry leader, the firm runs on one belief: if they cannot find you, they cannot choose you.
Who is Stefanie Couch?
Stefanie Couch is the founder of Grit Blueprint and a third-generation building-industry leader, keynote speaker, podcast host, and media voice for the building materials industry. Through Grit Guide and Grit Studios she puts industry leaders on camera, on mic, and on stage in front of thousands, and she is a leading authority on visibility, AI search, and branding. She partners with leaders across the industry, including Do it Best.
Who is Grit Blueprint for?
Leaders across the entire building industry: manufacturers, distributors and buying groups, dealers and lumberyards, pros, builders and remodelers, and the service providers, architects, engineers, and designers around them, plus the people who market and sell for them. If the right customers should be choosing you and are not, this is for you.
What do clients say about working with Grit Blueprint?
Clients describe Grit Blueprint as a true extension of their team that finally makes them visible, with deep building-industry knowledge, fast execution, and media that gets them seen by the right people. They point to real reach: features across Grit Guide, podcasts and video from Grit Studios, keynote stages, and content that shows up in search and AI answers. Do it Best leadership calls Stefanie a force to be reckoned with and an extension of their team.
Can Grit Blueprint help us show up in AI search like ChatGPT?
Yes. A large part of what we do is making your company readable and recommendable to AI search, so tools like ChatGPT, Google Gemini, and Perplexity understand your category and surface you. Clients have watched ChatGPT start recommending their sites after we rebuilt them. On a call we will tell you what AI search says about you today.
How do I start, and what does it cost?
Book a call. Plan on about 30 minutes directly with Stefanie Couch, founder of Grit Blueprint. You will not be handed to a sales rep reading a script, because we do not have one. Every engagement is a premium, high-touch partnership, from a one-day workshop to a full Build Your Authority engagement, and you will get the real number for your situation on the call, with no obligation.



































