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Lessons from Brand Loyalty in Today’s Building Industry

The Day My Family’s 71-Year Ford Loyalty Died on a Bridge I was driving my Ford Explorer across an overpass in Dallas when the twin-turbo engine exploded into a million pieces. Not sputtered. Not stalled. Exploded. The car stopped. Dead. On a single-lane ramp, high above the city. I coasted down by miracle, rolled into […]

Transform Your Building Industry Biz with Homerun Offer Strategies

Ever since I was a little girl driving a forklift around my dad’s lumberyard, I’ve had a passion for selling unique, high-margin products that offered something different from the rest of the market. I didn’t know it then, but my focus was sales growth. The most important thing in business… in my opinion. While I’ve […]