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The Grit Blueprint Podcast Do it Best / True Value Market, Fall 2026
The Grit Blueprint Podcast In Partnership With Do it Best Group

Get Seen By The
Whole Industry.

You make a product the industry trusts. But there is always a bigger room, more buyers, dealers, and decision-makers who simply have not met you yet. The work speaks for itself. The goal is getting it in front of more of the people who matter.

Sit down with Stefanie Couch at the Do it Best Market, and one conversation becomes video, articles, and AI-ready content that follows buyers across the industry, and reaches further with Behind The Build.

1M+Video Views · 90 Days
59K+Subscribers Across Channels
119+Episodes Published
On Air 4K 41:20
Recorded Live At Market
From The Do it Best Booth.
Stefanie Couch · Live at the Do it Best Market, Indianapolis
12:48
Fall Market 2026
Indianapolis · Sept. 25–28
Limited Spots
8 Featured · 4 Behind The Build
A Do it Best Group Vendor Benefit

Your Co-Op Is Backing You.

Do it Best Group is opening the podcast booth at Market to its vendors first, and putting its channels behind every story. It is not sold to the wider market. You are seeing it because you sell through Do it Best Group.

Do it Best True Value
We Make The Building Industry’s Best Unmistakable.
Be Seen/Be Known/Be Chosen
International Builders’ ShowNAHBNAWLATrue ValueDo it BestWorld Millwork AllianceIndependent Home ImprovementNational Hardware & Paint AssociationThe ESOP AssociationNational Hardware ShowGlassBuild AmericaBuilding Envelope ConferenceWindow + Door MagazineGlass Magazine
Got Questions? What is it? Why does it work? What’s included? Who’s been on? How big is the reach? How much?
The Quick Answer

What Is This, And How Do I Claim A Seat?

The Simple Answer

Do it Best Group is bringing the Grit Blueprint Podcast to the Fall Market and opening a handful of seats to its vendors only. Claim one and you sit down with Stefanie Couch on camera and turn one conversation into media that reaches every Do it Best member.

$5,000Featured. Record in the Do it Best booth at Market: full episode, 5 clips, a trailer, an article, transcript, and distribution.
$25,000Headliner. Everything in Featured, plus an on-site Behind The Build series and feature pages on the Grit Blueprint media pages and DoItBestLBM.com.

8 Featured spots and 4 Behind The Build spots. One vendor per category. Book a call to lock yours before someone in your lane does.

Do it Best Market 2026 The Grit Blueprint Podcast
The Grit Blueprint Podcast Why It Matters

Far More Than A Podcast.

Even the strongest brands have rooms they have not reached yet. Your seat opens them. It is a visibility engine, one conversation becomes media that follows your buyers everywhere they research you, and keeps working long after the cameras stop.

1M+
Views · 90 Days

Video That Travels

The full episode plus vertical clips run across YouTube, LinkedIn, and Instagram, in front of 59K+ followers and over 1M video views in the last 90 days.

4
AI Engines

Found By AI & Search

Every episode ships with an article, a transcript, and schema, so Google and engines like ChatGPT, Gemini, Perplexity, and Claude can read you and recommend you by name.

6
Assets Per Shoot

One Shoot, Six Assets

A single recording becomes an episode, clips, an article, a transcript, a feature on the Grit Blueprint media pages, and network distribution. Proof that compounds instead of disappearing.

The Sponsor Case

Why This Works, Especially In B2B.

B2B buying does not start with a sales call. It starts with research, on video, on LinkedIn, in the content your buyers already trust. Sponsoring puts your brand inside that research, not in an ad they scroll past.

Buyers Watch First

In B2B, most of the decision is made before a rep is ever contacted. Your buyers research on video and social long before they raise a hand.

113K

Most-Watched Episode

One conversation in this feed pulled 113K views. Sponsors ride that same distribution, in front of the buyers they want.

Borrowed Trust

Sponsoring content people choose to watch transfers that trust to your brand, something a skippable ad never does.

1M+

Views In 90 Days

The network moves serious volume, and your name rides episodes that keep earning views long after they publish.

The Research · Why It Compounds
~80%

of the B2B buying journey is self-directed research. Buyers spend only about 17% of their time with all suppliers combined.

Source: Gartner
70%

of B2B buyers watch video during their purchasing journey, not just at the top of the funnel.

Source: Google
96%

of B2B buyers say video shapes whether they move forward with a vendor.

Source: Brightcove

Sources: Gartner, The B2B Buying Journey; Google / Vidyard; Brightcove 2024 Video Report. Independent industry research, not Grit Blueprint data.

The Offer

Pick Your Package.

Two ways to sponsor the Do it Best Market podcast. Both are produced end to end and distributed to every Do it Best member. Choose the reach you want.

Limited Spots
8 Featured and 4 Behind The Build spots, one vendor per category.
Fall Market 2026
Recorded live in Indianapolis, Sept. 25–28.
Claim Your Category
Featured Sponsor
$5,000one-time · per seat
The Grit Blueprint Podcast

Record In The Booth At Market.

A 30-minute conversation in the Do it Best podcast booth, turned into a full content package, the episode, the clips, the article, and the reach, that follows your buyers across the industry long after the Market floor clears.

What’s Included
30-minute podcast recorded live in the Do it Best × Grit Blueprint booth at Market.
5 short-form clips cut for LinkedIn, YouTube, and Instagram.
1 fully produced trailer ready to post.
A written article on the Grit Blueprint media pages and Do it Best LBM, plus an AI-ready transcript.
Full distribution: Stefanie’s 13K YouTube, 32K LinkedIn, 14K newsletter, and every Do it Best LBM member.
Built AI-ready so your episode keeps working in Google and AI search.
Do it BestA Do it Best Group vendor benefit.
Only 4 Spots
Headliner Sponsor
$25,000one-time · + travel at cost
Grit Blueprint Behind The Build with Stefanie Couch

Everything, Plus A Crew On Site.

A produced YouTube series, up to 30 minutes, telling the story of how you build, on site at your factory or jobsite. Our Behind The Builds routinely pull 50K to 60K views in week one, before LinkedIn.

Everything In Featured, Plus
An on-site Behind The Build episode filmed at one of your locations.
A feature spotlight page on the Grit Blueprint media pages and on DoItBestLBM.com.
A dedicated feature in the Do it Best LBM newsletter.
Distribution across Stefanie Couch’s personal LinkedIn and YouTube.
Edited MP4 files and b-roll to reuse on your own website and marketing.
Do it BestA Do it Best Group vendor benefit.

Sponsorships are facilitated, coordinated, and paid through Grit Blueprint. For Behind The Build, travel for Stefanie and the media team is billed at cost and quoted up front, it varies with location and how long the visit runs. Stefanie’s likeness is used by approval, all other footage and photos are yours to reuse.
Once a category is claimed, it is closed for the Market.

Live At The Market

The Studio Is On The Market Floor.

You are already coming to the Do it Best Market. So are your buyers. The mic is right there waiting.

The Market is a few days. The content from it works for months. We set up the Do it Best podcast booth on the floor, you sit down for 30 minutes, and we turn that conversation into a library of video that keeps reaching members long after the floor clears.

Energy and buzz during the Market. Reach and trust long after it. Short clips for the floor, the full episode for the depth.

Recorded Live In the Do it Best podcast booth, right on the Market floor in Indianapolis.
On Air · From The Floor
The Do it Best Podcast Booth
Short Clips Full Episodes Guest Spotlights
DURING

A Crowd Around The Mic

A live recording draws a crowd and creates buzz on the floor. Your brand sits at the center of the conversation, not on the sidelines.

AFTER

Reach That Outlasts The Room

The room clears, the content does not. Episodes and clips keep pulling reach across YouTube, LinkedIn, and search for months.

ALWAYS

Your People In The Spotlight

Put your team, your customers, and your products in the spotlight. Nothing builds trust like a real moment on camera.

Featured Package · $5,000

One Booth Recording. A System Of Assets.

Every Featured sponsorship turns one 30-minute booth recording into a full system of content. Here is what you get.

The Full Video Episode

A produced long-form conversation, in Grit Studios or on-site, that becomes the anchor everything else is cut from.

Vertical Short-Form Clips

Clips for LinkedIn, YouTube, and Instagram. The moments that travel furthest and bring people back to the full episode.

A Written Article

A companion piece on the Grit Blueprint media pages so the conversation is readable, shareable, and indexable by Google.

An AI-Ready Transcript

A clean transcript so engines like Gemini, ChatGPT, Perplexity, and Claude can read every word and cite you.

On Grit Blueprint & Do it Best LBM

Your story is published across the Grit Blueprint media pages and on DoItBestLBM.com, in front of the buyers, dealers, and AI engines already reading there.

Distribution To Every Member

Your episode goes out across Stefanie’s YouTube, LinkedIn, and newsletter, the Do it Best LBM newsletter, and Do it Best social, to every member.

Headliner Package · $25,000 Grit Blueprint Behind The Build with Stefanie Couch

We Bring The Cameras To You.

Everything in Featured, plus a film crew on site at your factory or jobsite. A produced series that shows the industry how you actually build, then follows your buyers everywhere afterward.

A Produced YouTube Series

A full episode, up to 30 minutes, filmed on location and built to hold attention, not a quick promo clip.

How You Actually Build

We capture your process, your floor, and your craft, the story most buyers never get to see.

Your Customers & Products

Put your products and the people who buy from you on camera, the proof that earns real trust.

Feature Spotlight Pages

A dedicated feature on the Grit Blueprint media pages and on DoItBestLBM.com.

Newsletter + Owned Channels

A feature in the Do it Best LBM newsletter, plus distribution across Stefanie Couch on LinkedIn and YouTube.

Editable Files To Reuse

The edited MP4s, b-roll, and photos are yours to cut and use on your own website and marketing.

Preview Behind The Build

See It In Action.

Watch All Behind The Builds
How Custom Luxury Doors Are Made, Panda Windows & Doors, Behind The Build
Behind The Build

Panda Windows & Doors

The Perch treehouses with Chip Wade, Behind The Build
Behind The Build

The Perch

Inside A Millwork Shop, Magbee Contractors Supply, Behind The Build
Behind The Build

Magbee Contractors Supply & Door Shop

50K–60K Views In Week One
What our Behind The Build partnerships routinely pull on YouTube alone, before LinkedIn.
Claim Your Category
Watch Now

Featured Episodes.

Grit Blueprint has recorded 115+ episodes, including 41+ with Do it Best as of June 2026. See the format in action, then claim one of the seats open at this Market.

All Episodes On YouTube
Nick Talarico of Do it Best on better retail data
Do it Best · Most-Watched113K+ Views

Independent Retailers Need Data. Do it Best Has The Tools.

Nick Talarico · COO, Do it Best

How independent retailers win with better data, and the tools Do it Best is putting in their hands. The most-watched conversation in the whole feed.

Watch The Episode
Gina Schaefer on planning your exit strategy
Do it Best Sponsored

Exit Strategy Tips For Independent Retail Owners

Gina Schaefer · Founder, Keynote Speaker & Author

Exit strategy tips for independent retail owners, from a founder who built and sold a chain.

Jason Blair, CEO of Tal Building Centers
Do it Best Sponsored

How To Grow Your Business With Clear Goals

Jason Blair · CEO, Tal Building Centers

Building a sales culture in building materials, with clear goals and leadership that actually works.

Simple Ways To Create Cashflow
Do it Best Sponsored

Simple Ways To Create Cashflow

Russ Kathrein · VP Lumber & Building Materials, Do it Best

Most lumberyards think they have a sales problem. Russ says it is a systems problem, and shows the fix.

Most Founders Break Under The Pressure
Do it Best Sponsored

Most Founders Break Under The Pressure

Sam Mackey · CEO, Outsider

What a founder learns from a former Navy SEAL who built a drinkware brand from scratch.

Where Building Materials Growth Is Happening
Do it Best Sponsored

Where Building Materials Growth Is Happening

Craig Webb · President, Webb Analytics

The big-box giants are buying everything. Independent dealers can still win, here is where.

Jim Powell, Regional Sales Manager at Culpeper Wood Preservers
Do it Best Sponsored

Expertise Beats Volume

Jim Powell · Regional Sales Manager, Culpeper Wood

Some choices change your trajectory. Why Culpeper Wood refuses big-box, and grows because of it.

The Reach Behind The Mic

Industry Eyeballs, Not Random Reach.

Your episode is distributed to every Do it Best LBM member, plus Stefanie Couch’s owned channels and Do it Best social, in front of the people who actually buy and build. These are the channel-wide numbers your seat rides on.

1M+
Video Views · Last 90 Days
13K+
YouTube Subscribers
32K+
LinkedIn Followers
14K+
Newsletter · Built To Win
Where Your Episode Shows Up
Grit Blueprint Media Pages Stefanie Couch LinkedIn Stefanie Couch YouTube DoItBestLBM.com Do it Best LBM Newsletter Do it Best Social
Podcast Guest · March 2026

“Stefanie and the work she’s doing with Grit Blueprint are making a real impact in our industry. What stood out most was how well she listens, relates to people, and brings practical ideas that help others grow. She pulls people out of their comfort zones and creates conversations that matter. What really sets her apart is her authenticity and her commitment to helping others grow. I highly recommend connecting with her.”

Sharona Eiserer
Sharona Eiserer · Owner, Wood Shed Lumber · Do it Best Board Member
Guest · Sponsor · Behind The Build

“Stefanie and her team were exceptional from start to finish. They took the time to truly understand our company, culture, and the values that shaped our success. Their genuine curiosity, thoughtful approach, and ability to uncover and tell our story made the entire process both enjoyable and rewarding. We would welcome the opportunity to work together again. Incredibly grateful to the team for helping tell our story.”

Dori Shoshan
Dori Shoshan · VP, Panda Windows & Doors
Multiple-Time Podcast Guest

“Stefanie Couch has quickly become one of construction supply’s most valuable coaches. Whether it’s improving your millwork operation, developing your staff, revealing insights into where you and the industry are heading, or boosting your company’s reputation in old- and new-school ways, she’s the lady to call.”

Craig Webb · Principal, Webb Analytics
$55M Hardware Chain · 4-Time Guest

“Stefanie has been my brand-building guru. She helped define, nurture, and grow my brand as a keynote speaker and subject matter expert. Her team built my speaking website, integrated e-commerce, created my brand standards, and crafted a social media strategy. I have come to trust her as equal parts mentor, peer, and badass inspiration!”

Gina Schaefer
Gina Schaefer · CEO & Founder, A Few Cool Hardware Stores
How It Works

From First Call To A Library That Compounds.

01
STEP 01

Claim Your Seat

Book a call and tell us your category. If it is still open, we lock it, scope your angle, and put your recording slot on the Market schedule.

02
STEP 02

Record At Market

You show up to the Do it Best booth for 30 minutes. We run the cameras, then cut your episode, clips, trailer, article, and transcript. Behind The Build? We come to your location.

03
STEP 03

It Compounds

Your episode goes out to every Do it Best member and keeps working in Google and AI search long after the Market ends.

Claim your category
Common Questions

The Offer, Answered.

Got a category in mind? Book a call and we’ll confirm it’s still open for the Market.

Two packages. Featured ($5,000) is a 30-minute podcast recorded in the Do it Best booth at Market, plus 5 social clips, a produced trailer, a written article, an AI-ready transcript, and full distribution. Headliner ($25,000) adds the full Behind The Build: a produced YouTube series, up to 30 minutes, filmed on site and showing the behind-the-scenes of how you build, with room to feature your customers and products. Our Behind The Build partnerships routinely pull 50,000 to 60,000 views on YouTube in the first week, before LinkedIn, and you keep the edited files to reuse however you want.

$5,000 for the Market Sponsorship and $25,000 for Behind The Build. Behind The Build also has travel for Stefanie and the media team, billed at cost and quoted up front, since it depends on where your location is and how long the visit runs.

There are only 8 recording slots, and we lock each one to a single product category, one insulation vendor, one door vendor, one window vendor, and so on. Once a category is claimed, no competitor in your lane can buy in for this Market. It is first come, first served.

Live at the Do it Best Fall Market 2026 in Indianapolis. We record Friday, September 25th, Saturday the 26th, Sunday the 27th, and part of Monday the 28th. We will lock your exact slot when you claim your category. Behind The Build shoots are scheduled separately at your location.

Yes. With Behind The Build you get the edited MP4 files, b-roll, and photo content to cut and use however you want on your own website and marketing. The only limit is Stefanie’s likeness, which is used by approval. Everything else is yours to keep.

This offer is built for Do it Best vendors recording at the Market. If you build, manufacture, distribute, or supply product through Do it Best, there is a seat for you, as long as your category is still open.

Book a call with Stefanie and the Grit Blueprint team. We confirm your category is still open, pick your package, and put your recording slot on the Market schedule. Booking, coordination, and payment all run through Grit Blueprint. With only 8 seats, the fastest way to secure your category is to book now.

The Grit Blueprint Podcast

The Mic Goes To
Whoever Shows Up.
Make It You.

Eight seats. One per category. Stay quiet and the competitor in your lane takes the mic and becomes the name Do it Best buyers remember. Claim your category and you become the name they find, trust, and choose.

Recording Live At Do it Best / True Value Market Fall 2026