LinkedIn has grown to over 1 billion users, with countless profiles competing for attention. Optimizing your LinkedIn profile can elevate you into the top 1% of users, but even then, you’re still up against 10 million others. The key question isn’t, “How does the top 1% optimize their profiles?” Instead, focus on “How do the […]
“In a world where everyone is trying to fit in, your greatest power lies in standing out like the unicorn you are. Make your difference your differentiator.” — Stefanie Couch As a CliftonStrengths Coach through Gallup, I know that the odds of someone else having the same top five strengths as you, even in a […]
Does the thought of pitching an idea or convincing someone to see things your way make your heart race and your palms sweat? If so, you’re not alone. Many people are terrified of anything that even remotely resembles sales, associating it with pushy tactics and uncomfortable conversations. But what if I told you that avoiding […]
In the building and construction industry, effective communication is key to closing deals, building relationships, and establishing trust. But communication isn’t just about what we say—it’s about how we say it. Nonverbal communication—conveying information through facial expressions, gestures, touch, posture, clothing, and voice—makes up about 65% of our communication and is often more honest than […]
If you’re in the building and construction industry, you know that standing out is key to success. With over 25 years in this industry, I’ve seen firsthand how the right branding can make all the difference. I recently read Decoded by Phil Barden, and it got me thinking about how we can use science-backed branding […]
In 2024, plain bios are old news. Now, it’s all about personal brand stories. But what is a personal brand story, and how can you create one that really connects with people? A personal brand story is a short narrative that tells who you are, what you believe in, and what makes you unique. It […]
Every successful business leader knows that relationships are the cornerstone of any thriving industry. This is especially true in the building and construction sector. As a seasoned professional in this field, I’ve seen first-hand how networking can unlock doors to new opportunities, foster innovation, and drive business growth. In this digital age, networking has become […]
If you’ve spent any time on LinkedIn, you’ve likely encountered the term “personal branding.” Whether you’re a seasoned professional, an employee, or a business owner in the building industry, developing a solid personal brand is essential for standing out and advancing your career. Here are the top 5 golden rules for building your brand: Golden […]
What reverse mentoring is, plus three steps to implement it in your organization In today’s workplace, we often find ourselves surrounded by a mix of generations. From the seasoned Baby Boomers to the tech-savvy millennials and the newest leaders from Generation Z, each generation brings its unique set of skills and experiences to the table. […]
What are most people terrified of? It’s not spiders or heights—it’s public speaking. Did you know that glossophobia, the fear of public speaking, affects approximately 75% of the population? The mere thought of standing in front of a crowd, sharing ideas, or telling a story can send shivers down many spines. From big stages to […]
