With over 30 years in the building materials industry, I’ve witnessed how innovation can redefine how businesses operate. Today, Artificial Intelligence (AI) is leading that transformation. Companies like QXO, which recently appointed the building industry’s first Chief AI Officer, are paving the way. If you’re not thinking about AI, you risk falling behind in a […]
In the rapidly evolving landscape of the building materials industry, particularly as we look ahead to next year and beyond, one undeniable truth emerges: strong branding and e-commerce are non-negotiable for success. As a dealer or distributor, the opportunity to build a legacy business that stands out in this crowded marketplace is within your reach, […]
Think the best salespeople are great relationship builders? Think again—groundbreaking research from The Challenger Sale proves that the real winners aren’t those who simply nurture relationships but those who challenge them. So, how can you become one of these top-performing salespeople who not only stands out but drives real results in the building industry? In […]
As someone who has spent my whole life in the construction industry, I’ve seen how word of mouth can really help a business. For a long time, it’s been the main way construction companies, dealers, and distributors get new customers. When a happy client tells others about your work, it’s great for your business. But […]
LinkedIn has grown to over 1 billion users, with countless profiles competing for attention. Optimizing your LinkedIn profile can elevate you into the top 1% of users, but even then, you’re still up against 10 million others. The key question isn’t, “How does the top 1% optimize their profiles?” Instead, focus on “How do the […]
“In a world where everyone is trying to fit in, your greatest power lies in standing out like the unicorn you are. Make your difference your differentiator.” — Stefanie Couch As a CliftonStrengths Coach through Gallup, I know that the odds of someone else having the same top five strengths as you, even in a […]
Does the thought of pitching an idea or convincing someone to see things your way make your heart race and your palms sweat? If so, you’re not alone. Many people are terrified of anything that even remotely resembles sales, associating it with pushy tactics and uncomfortable conversations. But what if I told you that avoiding […]
In the building and construction industry, effective communication is key to closing deals, building relationships, and establishing trust. But communication isn’t just about what we say—it’s about how we say it. Nonverbal communication—conveying information through facial expressions, gestures, touch, posture, clothing, and voice—makes up about 65% of our communication and is often more honest than […]
If you’re in the building and construction industry, you know that standing out is key to success. With over 25 years in this industry, I’ve seen firsthand how the right branding can make all the difference. I recently read Decoded by Phil Barden, and it got me thinking about how we can use science-backed branding […]
In 2024, plain bios are old news. Now, it’s all about personal brand stories. But what is a personal brand story, and how can you create one that really connects with people? A personal brand story is a short narrative that tells who you are, what you believe in, and what makes you unique. It […]
