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Lumber recession repeat
Media & Storytelling Sales Systems Visibility & Strategy
2026 Insights on the Building Materials Industry Recession
The 1974 Lumber Recession Is Happening Again (And Most Companies Don’t...
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Brand Attention Is the New Currency. Are You Broke?
Visibility & Strategy
Brand Attention Is the New Currency. Are You Broke?
Someone is forming an opinion about you right now. And you’re not in...
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Team Brand
Media & Storytelling Personal Brand & Executive Visibility
Your People Are Your Brand. Why Are You Hiding Them?
Why the most valuable asset in your company, your people, is also the most hidden....
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Branding Matters More Than Ever.
Personal Brand & Executive Visibility Visibility & Strategy
Brand Is Not Marketing. Brand Is How You Get Chosen.
Why brand matters more than ever for building industry companies and what happens...
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Smart Window and Door Marketing Strategies
Sales Systems Visibility & Strategy
When Budgets Tighten, Windows and Doors Get Cut First (Here's How to Protect Your Revenue)
The Category That Loses First Todd Tomalak from Zonda told me something that...
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How AI Search Impacts Building Material Companies Today
AI & Automation
How AI Search Impacts Building Material Companies Today
Your buyers are researching you right now. Not on Google. In ChatGPT. If...
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AI Search
AI & Automation
What AI Search Means for Building Materials Companies Right Now
How buyers are using ChatGPT, Perplexity, and AI tools to research products...
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Lessons from Brand Loyalty in Today's Building Industry
Brand Identity
Lessons from Brand Loyalty in Today's Building Industry
The Day My Family’s 71-Year Ford Loyalty Died on a Bridge I was driving...
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“Visibility builds trust. Systems build scale. Media builds momentum. That’s how you win.”

– Stefanie Couch,
Grit Blueprint

LATEST

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Categories
2026 Insights on the Building Materials Industry Recession
January 27, 2026
Brand Attention Is the New Currency. Are You Broke?
January 26, 2026
Your People Are Your Brand. Why Are You Hiding Them?
January 26, 2026
Brand Is Not Marketing. Brand Is How You Get Chosen.
January 23, 2026
When Budgets Tighten, Windows and Doors Get Cut First (Here's How to Protect Your Revenue)
January 21, 2026
How AI Search Impacts Building Material Companies Today
January 17, 2026
What AI Search Means for Building Materials Companies Right Now
January 15, 2026
Lessons from Brand Loyalty in Today's Building Industry
January 14, 2026
1 2 3 4 5
View All Blogs

Meet The Team
Behind Built to Win

Built to Win, powered by Grit Blueprint and led by Stefanie and Ben Couch, helps ambitious building industry brands grow visibility, reputation, and revenue. Their team of strategists and creators share real insights from the front lines of brand building and growth.
About Grit Blueprint

Subscribe Here

Get the Built to Win weekly
insights straight to your inbox.

Explore by Topic

Visibility & Strategy
Personal Brand & Executive Visibility
Media & Storytelling
Leadership & Performance
Sales Systems
AI & Automation
Customer Experience
Behind the Build
“Visibility builds trust. Systems build scale. Media builds momentum. That’s how you win.”

– Stefanie Couch,
Grit Blueprint

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