stop being the best kept secret in the building industry
Start growing on purpose. The only AI-powered growth & visibility system built to grow revenue for manufacturers, distributors, dealers, and retailers.
Be Seen. Be Known. Be Chosen. Win on Purpose.
You’ve Built a Real Business. Now It’s Time the Market Sees It.
You’re not losing business because your product isn’t good enough.
You’re losing because people don’t understand what makes you different or don’t know you exist.
- You’re still relying on word of mouth
- Sales is only calling who they already know
- You have no inbound engine or follow-up system
- Your website & brand undersell the business you’ve created
- You’re struggling to attract top-tier talent
- You’re expanding, but your name doesn’t carry weight
- You want to raise prices, but your brand doesn’t support the value
We fix all of that.
Stefanie Couch, CEO
Trusted by Brands That Build
From $10 million dealers to $7 billion manufacturers, we work with companies that shape the built world.
Grit Blueprint:
The Growth System That Delivers More Revenue, More Efficiency & Better Customer Experiences
systems that scale
The Grit Growth System™
The only AI-powered growth system for the building industry. One system. Three engines. Designed to unlock growth.
Visibility Engine™
Your Story. Your Media. Unmistakable. Sharpen your brand and story so the market finally sees you as the leader you are.
- Brand strategy and messaging that tell your story with clarity and impact
- Visual identity and websites that reflect the scale of your business
- Leadership and team visibility on LinkedIn, PR, and recruiting
- Grit Media: video, photography, events, storytelling that make your brand unforgettable
Outcome: A clear, consistent story amplified through media that makes your company unmistakable.
Growth OS™
Be Found. Stay Top of Mind. Turn visibility into measurable, repeatable growth.
- Consistent inbound visibility every week
- Automated systems that capture and follow up on leads
- Content and media distribution to keep your name out front
- AI-powered optimization so you are discovered where customers already look: search, social, and industry platforms
Outcome: More qualified leads, shorter sales cycles, stronger pricing power, and constant presence where your customers already spend their time.
Grit AI Suite
Scale Sales. Engage 24/7. Always-on AI that keeps your sales and training running without pause.
Grit Rep™
AI-powered sales and training platform for distributors, dealers, and manufacturers
Grit Voice + Chat Agents
24/7 assistants that capture leads and answer questions
Helped a 12-store chain go from 75% missed calls to 100% answered automatically
Grit Spark™
AI-driven visibility accelerator that creates and distributes content
Outcome: Sales, marketing, and dealer networks that perform with consistency, backed by AI search that ensures new customers find you before they find competitors.
Our consulting goes beyond advice. We partner with leaders to solve real business challenges, uncover growth opportunities, and build systems that last.
What We Do
One system. Two engines.
Built for the building industry.
One system.
Two engines.
Built for the building industry.
Visibility Engine
Reposition your company.
Become unmistakable.
Become unmistakable.
Not every company needs a full rebrand. But every company needs to be seen, understood, and remembered.
Some clients need a complete rebuild. Others just need sharper messaging, better visuals, or stronger visibility for their leadership and team. Whether you’re relaunching, expanding, or tired of blending in. We help you show up with clarity and confidence.
Some clients need a complete rebuild. Others just need sharper messaging, better visuals, or stronger visibility for their leadership and team. Whether you’re relaunching, expanding, or tired of blending in. We help you show up with clarity and confidence.
WHAT’S INCLUDED:
- Brand messaging and positioning
- Visual identity updates or redesign
- Website strategy and modern content
- LinkedIn and executive/team visibility systems
- Video, photography, and branded content
- Automated system setup for lead capture and follow-up
Starting at $25K
Growth OS
Stay visible. Drive revenue.
Scale with confidence.
Scale with confidence.
You don’t need more tactics. You need a system that creates visibility, supports your team, and grows your business consistently.
Growth OS is our ongoing visibility and automation platform, built to help your company stay in front of the right people, every week—with the content, media, and tools to back it up.
Growth OS is our ongoing visibility and automation platform, built to help your company stay in front of the right people, every week—with the content, media, and tools to back it up.
OUTCOMES OUR CLIENTS EXPERIENCE:
- More qualified leads and inbound visibility
- Shorter sales cycles and better-aligned buyers
- Stronger positioning and pricing power
- Better recruiting results and brand perception
- Scalable systems that support your sales and leadership team
How We Make It Happen:
- Strategic visibility planning and execution
- Content frameworks, short-form video, and AI-supported writing
- Posting done for you, or internal enablement support
- Automated lead capture and follow-up system setup
- AI agents and chatbots to qualify leads and support sales
- Lead generation tools and scalable outreach workflows
- Optimization across Google, LinkedIn, Gemini, ChatGPT, and more
- Event and campaign media capture (optional)
- Monthly reporting and growth strategy sessions
$5K–$15K/month
Visibility Sprint
Not Ready for the Full System Yet? Start with a Visibility Sprint.
If you know something’s off, but aren’t sure where to start, this is your fast path forward.
The Strategy Sprint is a high-leverage session or short engagement that gives you a clear diagnosis of what’s missing, what’s underperforming, and what to do next.
The Strategy Sprint is a high-leverage session or short engagement that gives you a clear diagnosis of what’s missing, what’s underperforming, and what to do next.
WHAT’S INCLUDED:
- A brand and visibility audit
- Messaging and positioning review
- Tactical recommendations for content, automation, and internal alignment
- Priority roadmap for growth
- A clear next step, whether that’s a full Engine, Growth OS, or internal execution
Starting at $7,500
Only need help with social media, team visibility, or your recruiting brand?
We’ll help you build a system your team can run or we can support it for you.
We’ll help you build a system your team can run or we can support it for you.
Stefanie Couch is a national speaker and growth strategist
for the building industry.
FOunder of grit blueprint
Stefanie Couch
Stefanie grew up in the industry, in her father's lumberyard and hardware store. She has worked with independents and billion-dollar brands, and now leads companies to win on purpose with The Grit Growth System™.
Trusted by Industry Leaders
“Stefanie brings the vision and expertise to equip members and retailers with modern tools and forward-thinking strategies. She understands our dealers, speaks their language, and knows how to turn great local stories into strategic growth.”
Dan Starr
CEO, Do it Best
“Stefanie and the Grit Blueprint team provided marketing and two complete website rebuilds for our main and millwork brands. Their experience in the Building Supply Industry and creativity simplified everything for us and delivered results beyond our expectations. I particularly appreciated how easy they made the process. Highly recommend!”
Bob Magbee
Owner, Magbee Contractors Supply
The results
Grit Blueprint helped a 12-store chain go from 75% missed calls to 100% answered automatically.
Supercharge Your Business with Grit Blueprint's AI Solutions!
AI Agents & Chatbots
Gain a 24/7 business assistant who never sleeps! Automate customer interactions, boost sales conversions, and eliminate dull tasks with smart AI solutions.
TrainingBot AI
Transform your business knowledge into an always-on learning system! Automate employee onboarding, customer education, and skill development with intelligent AI training assistants.
Featured
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The Problems We Solve
These aren’t marketing problems.
They’re growth constraints.
We built one system to solve them.
They’re growth constraints.
We built one system to solve them.
Missed Calls
CallRail reports 68 percent of calls to small businesses go unanswered. For dealers and distributors, that means frustrated customers and lost sales.
Grit Voice Agents answer every call automatically and keep customers engaged 24/7. Grit Chat Agents capture text and chat conversations so no opportunity slips through the cracks.
Technical Knowledge Gaps
With millions of products and constant launches, sales reps and counter staff struggle to upsell, cross-sell, or even answer questions correctly. Mistakes cost revenue and credibility.
Grit Rep™ gives teams instant, consistent product knowledge and sales training that scales.
Still Relying on Word of Mouth
Growth only happens if someone else talks about you.
Growth OS™ builds a steady stream of inbound opportunities so new customers find you every week.
hover to learn more
No Inbound Visibility
Customers are searching on Google, ChatGPT, Gemini, social media, and at events. If they do not find you, they find your competitors.
The Grit Growth System™ ensures you are visible wherever your buyers are already searching.
Inconsistent Story
When sales teams, dealers, and distributors all say different things, the market gets confused.
The Grit Growth System™ creates one clear, consistent story across your channel.
Looking Smaller Than You Really Are
Your brand and website do not match the scale of your business. That makes it harder to raise prices, win talent, or dominate your category.
The Visibility Engine™ positions you as the leader you already are.
REAL RESULTS
Client Testimonials
Amy Monson
VP of Marketing, JM Thomas
- 5.0
“Stefanie has a rare mix of passion, focus, and energy that drives results. She connects with every audience, simplifies complex ideas, and follows through until the work is done. You can rely on her and her team to deliver.”
Bridget Roland
The Liquidators Company, Owner
- 5.0
“Grit Blueprint transformed our brand, website, and marketing. We’re reaching the right audience, traffic and sales are up, and their expertise in the building industry exceeded our expectations.”
Scotty Harris
Part Owner & VP of Sales, Harris Door & Millwork
- 5.0
“What Stefanie and her team are building fills a critical need in our industry. They bring the expertise most family-owned businesses cannot access on their own.”
Katy Devlin
National Glass Association, VP of Content & Programming
- 5.0
“Working with Stefanie and Grit Blueprint is energizing. They amplify what we are doing and reach audiences we had not connected with before.”
Stories That Built the Industry.
Media That Moves It Forward.
Grit Blueprint delivers speaking, strategic media content, and partnership campaigns for companies and events in the built world.
Whether you’re hosting a conference, launching a product, or building your own platform, we help you get seen and remembered.
Partner With Grit Blueprint
- Book Stefanie as a keynote speaker or podcast guest
- Collaborate on vendor campaigns or visibility series
- Book Grit for event media coverage, product launches, or partner content
- Get featured on The Grit Blueprint Podcast or branded media
Have a question?
Send us a message
build your brand. leave a legacy.